Building Jam | Ep. 22 How Campsite Built a Design-Led Company

Brian Lovin, CEO at Campsite, and Chad Pugh, Jam designer, join us on the podcast to talk about what it means to build a design-led company.

It’s a design episode! With Campsite! This week on Building Jam, Brian Lovin, CEO at Campsite, and Chad Pugh, Jam designer, join us to talk about what it means to build a design-led company — the path from designer to founder, designer personas, and the internal processes that make it possible to build beautiful software.

We discuss:

0:28 Brian explains the differences b/w Designer and designer
4:40 How Brian came to terms w/ his designer persona: what do you get excited about?
7:24 How do you go from an idea in Figma, to building a technical product & company?
12:04 The intention behind Campsite design + the companies leading software design trends
14:10 Dani asks Brian what he thinks about an early Jam feature - should we bring it back?
18:34 Irtefa makes the case for feature add-ons to keep it simple, Dani wants to implement it immediately
19:29 Brian says we should try it & also the GitHub model - lots of customizable settings!
22:38 Stepping into unicorn territory, Brian’s advice for hiring designers

Subscribe to Building Jam on YouTubeSpotify, and Apple Podcasts.

New episodes drop every Friday at 10AM ET. See you there!

Dealing with bugs is 💩, but not with Jam.

Capture bugs fast, in a format that thousands of developers love.
Get Jam for free