Building Jam | Ep. 3 Community Is Just Making Internet Friends
This week on Building Jam, we share the story behind our approach to events and building community as a startup.
We’re trying something new: hitting record on an unfiltered conversation about building our startup each week. No fluff, just real decisions, moments and challenges.
On this episode:
Getting builders together has become a core part of what we do at Jam- with events for our community now happening 3-4 times a month. The truth is it hasn’t always been clear we should do this, especially as a remote team with users all over the world (150+ countries 🤯). This week, we share the story behind our approach to events and building community as a startup.
- 1:14 Why did we start hosting events at Jam?
- 4:45 Our first in-person user meetup
- 7:42 The nerves behind hosting our first event
- 10:07 How to predict your event’s attendance rate
- 12:55 Our biggest challenge with hosting events today
- 15:10 The story behind our first AI demo night
- 16:45 How we find demos for Jam events
- 18:24 How to host your first event
- 22:00 Doing community marketing without a community forum
- 23:00 Why building Slack/Discord communities is difficult for saas products
- 24:45 Hot take- Don’t oversell your product to your community
- 27:55 What is the Jam community right now?
- 29:10 Spicy topic- Measuring event ROI
- 35:46 Our challenges this week
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