Building Jam | Ep. 4 Just The Marketers

Ivanha Paz -

We’re trying something new: hitting record on an unfiltered conversation about building our startup each week. No fluff, just real decisions, moments and challenges.

On this episode:

What are the best marketing tactics for growing startups? We don’t really know yet, but we’re having a lot of fun figuring it out. This week, Ian and Ivanha talk about taking Jam marketing from 0 to 1.

  • 00:36 The owl video experiment & "Content-Market Fit"
  • 05:34 Getting comfortable with a blank canvas
  • 08:49 Deciding the tone and messaging of feature launches
  • 11:47 Sizzle reels & Building Things™
  • 16:16 Challenges of the week

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